Education

2005 - 2007

Art Institute of California - San Francisco
AS, Graphic Design
 

2000 - 2004

University of Southern California
BS, French

 

Skills

Information Architecture
Wireframing
Prototyping
Service Blueprints
Task Flows
A/B Testing
User Interviews
User Testing
 

Tools

Sketch
Adobe Creative Suite
Zeplin
HTML/CSS
Axure
InVision
Principle
Omniture
Mixpanel

Working KNowledge

Proto.io
JavaScript
After Effects
 

Off-Screen Activities

Ceramics
Horticulture
Mixed Media Sculpture

Experience

February 2018 - Present

UX Design Director
Viacom

Define the UX objectives for Noggin, Viacom’s edu-tainment subscription service for preschoolers and parents. Work closely with Product and Engineering to develop a rigorous A/B testing strategy, to optimize the conversion funnel. Lead Google Design Sprints with executives across disciplines to proselytize the time-saving benefits of modern product development processes. Mentor and lead the product design team from ideation to execution of new product features. Introduce new user testing tools into our design process that allow us to design with the user, not just for the user. Actively maintain positive team morale within a high-pressure corporate environment.

 

February 2017 - June 2017

Freelance Product Designer
XO Group Inc.

Helped The Knot (a division of XO Group) determine the profit potential of the part chatbot / part human wedding planner. This subscription based chat service lived inside the free wedding planning iOS app. I designed ways to demonstrate this product’s value to brides. See case study

Subsequently helped rethink how app users search for and book wedding vendors. Designed strategies based on where users were in their wedding planning process, and the ways in which they needed assistance. Concurrently assisted The Bump (another division of XO Group) to revamp their iOS app's onboarding flow.

 

July 2015 - aprIl 2017

UX Designer
DipJar

Conducted customer interviews and user tests. Improved onboarding and checkout flows. Designed the user dashboard for device monitoring and management. Redesigned the website post- strategic pivot. Created instructional videos. Wrote tutorials and troubleshooting articles. Redesigned hardware UI to increase successful transactions. See case study

 

November 2013 - July 2015

Interaction Designer
Nickelodeon

Advocated for the user and repaired relationships between departments, while working on the Nick.com redesign. Subsequently led the interactive design team for NickJr.com’s redesign. Helped convince stakeholders to give us time and resources to refactor a newly launched product. Designed a scalable platform. Created prototypes, wrote user stories and test scripts, and mentored the design team. See case study

 

August 2009 - May 2013

Associate Creative Director
At Play Creative

Oversaw creative production from concept to launch, for companies such as Toyota, Sysco, CitiBank, Disney/ABC, DC Comics, Hasbro, and others. Helped develop engaging and user-friendly design concepts. Mentored and lead the design team. Coordinated with consultants and off-shore development teams. Guided clients through creative and technical reviews to create positive relationships based on honest feedback and collaboration. Cranked out spec work for new business acquisition. And most importantly, cultivated a fun, collaborative and engaging work environment.

 

August 2008 - August 2009

Manager of Design and Marketing
Red Mango, Inc.

Created renderings of retail environments, under the creative direction of the architect. Project managed the production, delivery and installation of retail graphics and storefront electrical signage. Designed in-store informational signage, print adverting and promotional merchandise. Coordinated the production and distribution of these materials to franchisees across the US. Created email marketing campaigns and maintained the corporate website. Standardized and documented brand collateral to ensure a consistent aesthetic across franchises.