2005 - 2007
Art Institute of California - San Francisco
AS, Graphic Design
2000 - 2004
University of Southern California
Adobe Creative Suite
Mixed Media Sculpture
February 2018 - Present
UX Design Director
Define the UX objectives for Noggin, Viacom’s edu-tainment subscription service for preschoolers and parents. Work closely with Product and Engineering to develop a rigorous A/B testing strategy, to optimize the conversion funnel. Lead Google Design Sprints with executives across disciplines to proselytize the time-saving benefits of modern product development processes. Mentor and lead the product design team from ideation to execution of new product features. Introduce new user testing tools into our design process that allow us to design with the user, not just for the user. Actively maintain positive team morale within a high-pressure corporate environment.
February 2017 - June 2017
Freelance Product Designer
XO Group Inc.
Helped The Knot (a division of XO Group) determine the profit potential of the part chatbot / part human wedding planner. This subscription based chat service lived inside the free wedding planning iOS app. I designed ways to demonstrate this product’s value to brides. See case study
Subsequently helped rethink how app users search for and book wedding vendors. Designed strategies based on where users were in their wedding planning process, and the ways in which they needed assistance. Concurrently assisted The Bump (another division of XO Group) to revamp their iOS app's onboarding flow.
July 2015 - aprIl 2017
Conducted customer interviews and user tests. Improved onboarding and checkout flows. Designed the user dashboard for device monitoring and management. Redesigned the website post- strategic pivot. Created instructional videos. Wrote tutorials and troubleshooting articles. Redesigned hardware UI to increase successful transactions. See case study
November 2013 - July 2015
Advocated for the user and repaired relationships between departments, while working on the Nick.com redesign. Subsequently led the interactive design team for NickJr.com’s redesign. Helped convince stakeholders to give us time and resources to refactor a newly launched product. Designed a scalable platform. Created prototypes, wrote user stories and test scripts, and mentored the design team. See case study
August 2009 - May 2013
Associate Creative Director
At Play Creative
Oversaw creative production from concept to launch, for companies such as Toyota, Sysco, CitiBank, Disney/ABC, DC Comics, Hasbro, and others. Helped develop engaging and user-friendly design concepts. Mentored and lead the design team. Coordinated with consultants and off-shore development teams. Guided clients through creative and technical reviews to create positive relationships based on honest feedback and collaboration. Cranked out spec work for new business acquisition. And most importantly, cultivated a fun, collaborative and engaging work environment.
August 2008 - August 2009
Manager of Design and Marketing
Red Mango, Inc.
Created renderings of retail environments, under the creative direction of the architect. Project managed the production, delivery and installation of retail graphics and storefront electrical signage. Designed in-store informational signage, print adverting and promotional merchandise. Coordinated the production and distribution of these materials to franchisees across the US. Created email marketing campaigns and maintained the corporate website. Standardized and documented brand collateral to ensure a consistent aesthetic across franchises.