Designing for Content Management Systems
Our job was to age-up the aesthetic and shift emphasis from network branding to show branding. I led the team in creating a low maintenance design template that had enough flexibility to give each show page it's own personality. I used Al Fresco to build new show pages and update existing ones.
Creative Direction, UX Design
ABC Family, now called Freeform, wanted to age-up the look of the site as well as restructure the site. I did the information architecture, wireframes, and initial design concepts. The team brought the new tween-style to life. Together we created a CMS-friendly pattern library that producers could use to put together a show page.
Art Direction, UX Design